Welcome to The Coastal Projects’ new monthly newsletter! As our Coastal Project family grows and our business reaches new heights, we’re excited to create a platform for sharing important updates and information. Each month we will share key highlights, performance insights, and initiatives that reflect our commitment to delivering exceptional results. We are grateful for your partnership and look forward to keeping you connected to our journey of growth and success.
Operational Highlights
A Rise in Efficient Guest Communication: In October, our communications team maintained an average response time of 15 minutes. This quick response rate helps create an excellent guest experience, which in turn has shown itself in higher rates of guest satisfaction and positive reviews.
Personalized Pre-Check in Calls: We have started personally calling each guest before their check-in to extend a warm welcome to San Diego.
We pride ourselves on being a local business, and we are here to help and provide assistance to any request – big or small. This proactive approach has received great feedback. We have seen many reviews highlighting this aspect of our customer service, enjoying that someone had called them before their stay.
ToT/STVR Updates: As a reminder, we will complete all the ToT payments that are outside of AirBnb bookings. We will also file all the quarterly STVR reports. Please forward any correspondence you receive in regards to permits and reports to Jaqi.
We are thrilled to share the progress we have made, and the positive impact these initiatives have had on guest satisfaction and communication. As we continue to grow and refine our approach, we are committed to delivering exceptional experiences for all. Stay tuned for more updates in the coming months as we continue to enhance our services and maximize the potential of your property.
Understanding Market Trends
Airbnb markets lead time for the upcoming quarter
We’re excited to share that we’ve been recognized as one of Airbnb’s Top Tier Accounts! This recognition comes with several exciting advantages, including access to a dedicated Airbnb account manager who provides us with valuable market insights to maximize our booking potential. Additionally, this status allows us to appear higher in search results when guests are looking for a place to stay in the San Diego area.
As Airbnb is the largest booking platform and the primary source of most reservations, these insights are instrumental in helping us adapt to changing market dynamics. A notable trend highlighted was the change in booking behavior. Just one year ago, the average lead time—the period between when a reservation is made and the guest’s arrival—was 29 days. Recent data, however, reveals that this lead time has decreased to just 7 days.
This change indicates that travelers are opting for last-minute bookings. Factors contributing to this trend include:
- Increase supply in the market and an increased desire for last-minute deals: Recent data shows that there has been a 10% increase in STR market supply. Given the availability, travelers feel more comfortable in their ability to find a rental on short notice. Travelers are also becoming more price-sensitive and looking for last-minute deals or discounts, creating a demand for properties with flexible booking windows.
- Improved Travel Confidence: Airbnb has become a dominant force in the short-term rental market, with travelers placing their trust in listings on this and other mainstream booking platforms.
To optimize turn around time and meet the demanding markets, we have expanded our cleaning team and emphasized property inspections post check-out. This has allowed us to provide the flexibility that travelers expect when booking a short-term rental .
As the booking landscape continues to evolve, we remain committed to seeking out new insights to stay ahead of the curve. With our newly enhanced position on the platform, we are confident that we will continue to offer top-tier experiences to guests, ensuring both satisfaction and high occupancy rates.
We are excited to leverage the advantages that come with being a Top Tier Airbnb Account. This new access to market insights and enhanced visibility on the platform allows us to better serve our guests, adapt to emerging trends, and maximize booking potential.
Meet the new member of our Coastal Project Family
My name is Kaley, and I’m the Guest Relationship Manager here at The Coastal Project. With several years of experience in customer service, I have a strong focus on maintaining high levels of guest satisfaction.
I graduated from UC Berkeley with a degree in media and marketing, which I now use to enhance our property listings and boost their visibility across booking platforms.
Before joining the company, I managed retail stores in the Bay Area and San Diego, where I developed my leadership and service skills.
I’m dedicated to taking those skills and translating them to my interactions with our guests, acting as a resource and providing support to ensure a seamless and enjoyable stay.
In addition to overseeing guest communications, I assist with internal operations, continually seeking new ways to enhance guest satisfaction, as well as our property’s potential. It’s important to me that we build lasting relationships with our guests and making them feel like a part of our family.
In addition to overseeing guest communications, I assist with internal operations, continually seeking new ways to enhance guest satisfaction, as well as our property’s potential. It’s important to me that we build lasting relationships with our guests and making them feel like a part of our family.
A bit more about me:
I love traveling and being outdoors. When I’m not in the office, you can find me hiking the stunning trails of Torrey Pines, or soaking up the sun at La Jolla Shores.
